“The very unique art and practice of planning and projecting ideas and experiences with visual and textual content. This form of communication can be physical (as it was in the past) or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political”. Words dictated from the professional association for design (source).