“Vision without action is a daydream, action without vision is a nightmare”. This statement comes from a Japanese proverb dictating ones method of planning to achieve ones goals properly.
Development is the first stage of the Video Production process. It is in this stage that a roadmap to your video is crafted. At this point your vision is crafted on paper: a story is structured, a treatment
is written and that treatment is turned into a script
. That script is the roadmap of your video and once approved, should be treated as a guide to your entire production. Without a method of attack to abide by we’re no better than chickens running around with our heads cut off. This stage of production is probably the most important to pay attention to.
Pre-Production is where the plan begins to be executed. This is the planning stage of your video production and is directed by the roadmap that we crafted in development. Pre-Production occurs when the project has been green-lit and funded. After going over the script essential ingredients to this proverbial “soup” have to be acquired in order to execute the plan. Production crew are found and hired, necessary gear and equipment are found, any kind of casting for on screen talent are chosen, a shot list
is made, a production shooting schedule
is crafted and dictated by the shot list, any kind of location scouting is done and creative decisions are made on the productions artistic design. Once all of these ingredients have been added to this soup we are ready to bring it to a boil in Production.
Well, it’s finally here. Welcome to the shoot day of your video. We have worked extremely hard up to this point and finally we are ready to execute. However stressful principal photography of your video may be, it’s also the most fun of the four stages. Production days are scheduled on a 12 hour basis with one lunch after the 6 hour mark. A call time for the day’s work is made and the crew arrive and start working. The day’s work is set by the shot list made as a visual entity referring to the script we crafted in development. Once all of the shots have been properly executed and coverage of the entire script has been acquired it’s time to wrap principal photography and move the footage into Post-Production where your video will be edited in a proper sequence for your audience to experience it.
The final stage of production for your video has arrived. We have have come a long way and have put alot of work into your video. It’s going to be great! All of the footage taken from Principal Photography must now be put in a sequence that best tells your story. I like to think of this process as a puzzle. We have all of the pieces, now its just time to put it together in the proper context it is meant to be put together. All of the video content gathered is placed in a non-linear editing system
(to learn more about our Post-Production process click here
), is color graded
, all necessary graphics are added and the video is exported to a desired file extension. Whether your video is headed to the internet or cable television, from here, your video is ready to go!