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Video Production Services 2017-01-19T20:08:32+00:00

Video Production Services

In need of a video made for your product, service or business?  Let’s do it! Whether shot on location or inside a studio I can cater to your project’s every desire. Everything I produce is shot in High Definition Digital Video formatting so you can rest assured to have the technology of today right at your side. I will take you by the hand and guide you and your project through the entire process  (Pre-Production to Post Production) to ensure your video has been completed by your vision, within your budget and in a timely manner.  To put it frankly, I make things happen. I can write, produce and edit your video into a format that best suits your project’s objective (If you are interested in more information about my Post-Production process please click here). But why? Why would your brand need video representation of any kind? Well, let’s talk about this.

Current trends (both on the internet and television) are dictating the demand for digital video content in order to keep up with competitors. Needless to say, if you aren’t on the internet representing your brand or service properly, your business stands quietly in the corner while a roaring crowd of businesses reach their market’s potential.

Audience engagement

So alright, video is on the rise and its only going to increase over the next three years. Whats the big deal? Well, without an audience or “clientele” to engage with your product or services, a business is broke. How are you currently pulling traffic to your product? Are you spending money on internet ads? Are you generating leads from these ads? As media has become more fragmented, it becomes harder to stretch those precious marketing dollars. Without advertising, pulling organic leads to your  brand is extremely difficult. Where do you prioritize your money and why?  Will video content give you the ROI (return on investment) you desire?

Audience

Useful Facts

  • Videos increase people’s understanding of your product or service by 74%. (Source)
  • YouTube alone has more than 4 billion views per day, and it’s the second- largest search engine. (Source)
  • A third of all online activity is spent watching video. (Source)
  • The average internet user is exposed to an average of 32.2 videos in a month. (Source)
  • Every day 100 million internet users watch an online video. (Source)
  • 50% of users watch business related videos on YouTube once a day. (Source)
  • 75% of users visit the marketer’s website after viewing a video. (Source)
  • 75% of executives watch work-related videos on business websites at least once a week. (Source)
  • An average viewer spends 16 minutes 49 seconds watching online video ads every month. (Source)
  • 80% of internet users remember the video ads they watch online. (Source)
  • 26% of internet users look for more information after viewing a video (Source)
  • 22% of internet users visit the website named in a video ad they (Source)
  • After viewing a video ad, 12% of viewers purchase the specific product featured in the ad. (Source)
  • Click-through rates increase 2-3 times when marketers include a video in an e-mail. (Source)
  • 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety. (Source)

The method of my madness

In order to start the process of your video being made, hop on over to my contact page (which you can find here) and send me a message. Please fill out all of the fields to help me better understand your project and the attention it deserves and requires. After that,  I will contact you as a follow up to both introduce myself properly and also to schedule an appointment to meet and discuss your project. Once all of the loose ends are tied up and the project is clear on both ends, this is where the magic happens. Your project now enters Pre-Production.

VIDEO PRODUCTION PORTFOLIO

The Production Process

“Vision without action is a daydream, action without vision is a nightmare”. This statement comes from a Japanese proverb dictating ones method of planning to achieve ones goals properly.   Development is the first stage of the Video Production process. It is in this stage that a roadmap to your video is crafted. At this point your vision is crafted on paper: a story is structured, a treatment is written and that treatment is turned into a script. That script is the roadmap of your video and once approved, should be treated as a guide to your entire production. Without a method of attack to abide by we’re no better than chickens running around with our heads cut off. This stage of production is probably the most important to pay attention to.
Pre-Production is where the plan begins to be executed. This is the planning stage of your video production and is directed by the roadmap that we crafted in development. Pre-Production occurs when the project has been green-lit and funded. After going over the script essential ingredients to this proverbial “soup” have to be acquired in order to execute the plan. Production crew are found and hired, necessary gear and equipment are found, any kind of casting for on screen talent are chosen, a shot list is made, a production shooting schedule is crafted  and dictated by the shot list, any kind of location scouting is done and creative decisions are made on the productions artistic design. Once all of these ingredients have been added to this soup we are ready to bring it to a boil in Production.
Well, it’s finally here. Welcome to the shoot day of your video. We have worked extremely hard up to this point and finally we are ready to execute. However stressful principal photography of your video may be, it’s also the most fun of the four stages. Production days are scheduled on a 12 hour basis with one lunch after the 6 hour mark. A call time for the day’s work is made and the crew arrive and start working. The day’s work is set by the shot list made as a visual entity referring to the script we crafted in development. Once all of the shots have been properly executed and coverage of the entire script has been acquired it’s time to wrap principal photography and move the footage into Post-Production where your video will be edited in a proper sequence for your audience to experience it.
The final stage of production for your video has arrived. We have have come a long way and have put alot of work into your video. It’s going to be great! All of the footage taken from Principal Photography must now be put in a sequence that best tells your story. I like to think of this process as a puzzle. We have all of the pieces, now its just time to put it together in the proper context it is meant to be put together. All of the video content gathered is placed in a non-linear editing system (to learn more about our Post-Production process click here), is color graded, all necessary graphics are added and the video is exported to a desired file extension. Whether your video is headed to the internet or cable television, from here, your video is ready to go!
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